Author: Joel Whitaker

Joel Whitaker is publisher of Research Alert.

Six in 10 U.S. Men Wear Fragrance

7/5/13

More than six in 10 men ages 18-64 (63%) wear fragrance at least occasionally, according to The NPD Group. Four in 10 male fragrance wearers (40%) have just one chosen scent at home. More than seven in 10 men who wear fragrance (72%) starte