10/1/2013
There are several ways to read the tea leaves, and many retailers and youth marketers are attempting to link back-to-school (BTS) shopping with the holiday shopping season. And BTS’s ranking as the second-largest shopping season-forecast
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Parents Say College Is Important, Increase Financial Help
10/1/2013
More parents in 2013 say college is “very important” to their children’s futures than parents who said this in 2012 (87% vs. 81%), according to Discover Financial Services.
Parents in 2013 are also more likely than parents in 201
Moms Are Avid Tech Users
10/1/13
Working moms are 2% more likely than stay-at-home moms to use smartphones, while stay-at-home moms are 20% more likely to use tablet devices than working moms, according to the analytic platform Jumptap network.
Moms use the iPod T
Women, Men Attempt to Define the Concept of the Ideal Work-Life Balance
10/1/13
The ideal work-life balance is a universal concept that continues to elude women (and many men). Senior, boomer, and millennial women have all chased after the right formula.
Women often underestimate their desired support, while m
Teens, Young Adults Are Concerned Over Jobs, Unemployment, Though Most Still Believe They Will Land ‘Dream Job’
10/1/2013
One in three 14-to-23-year-olds (34%) say their top economic concern is jobs and unemployment, up from 26% who felt this way in 2012, according to TD Ameritrade. Teens and young adults are also more concerned about large student loan deb
Millennial Women Start Wearing Makeup At Ages 13-15
10/1/13
Women ages 18-34 say mascara is their number one beauty product, according to market research company Lab42. Foundation comes in second. More than eight in 10 millennial women (81%) say it’s important to have sunscreen protection (SPF) in
Skincare Buyers Are Web-Savvy, Social Media Mavens
9/1/13
Those who regularly purchase skincare suntan lotion are more influenced by Internet ads than the average consumer (29% vs. 19%), according to the Interactive Advertising Bureau.
Digital ads inspire one in three skincare buyers to se
Women From Inside the Minds of Men
9/1/13
Men say the ultimate male status symbol is a family (44%), a high-profile career (32%), beautiful wife (13%), beautiful house (6%), or beautiful car (4%), according to AskMen.
Almost two in three men (62%) say their significant othe
Beauty Buyers Want Multitasking Products
9/1/13
More than four in 10 consumers (42%) seek beauty products with multiple benefits, according to Mintel. More than one in three (37%) only purchase products from brands they trust, and 24% are looking for facial skincare products that are “fr
Who Writes Online Reviews?
9/1/13
Some 5% of online product reviews are written by customers that never purchased the item, according to MIT researchers. These reviews are significantly more negative than the 95% of reviews written by customers who purchased the items.