7/1/13
One in three women (35%) describe themselves as being good at making decisions, according to Women’s Health magazine. Two in three (67%) believe they make better decisions under pressure. Also:
- Three in four “sleep
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Shoppers Embrace Loyalty Programs
7/1/13
Nearly six in 10 grocery shoppers (58%) always use their shopper loyalty cards when shopping, up from 47% who did so in 2011, according to Deloitte. More than one in three (39%) have more than three cards from different grocery stores, up 1
Parents in English-Speaking Countries Prefer Their Kids to Watch Local Programming
7/1/2013
Globally, 37% of parents of children ages 2-12 prefer their children watch programming from their own cultures, according to Kids Industries. Parents in South Africa, the U.K., the U.S., and Australia are most likely to prefer local conte
Children’s Self-Control Is Tied to Adult Success
7/1/2013
Children who demonstrate more self-control during their adolescence are more likely to be healthier, wealthier, and less likely to commit crimes than those children who demonstrate less self-control, even after accounting for social class
Smart Female Shoppers Like to Brag About Good Deals
7/1/13
Nine in 10 women ages 21-59 with children under age 18 living in households earning more than $35,000 a year-107 million in the U.S.-consider themselves smart shoppers, according to Time Inc.’s All You magazine. Nearly nine in 10 (88%) say
Under Armour Focuses on the Youth Market
7/1/2013
Athletic brand Under Armour is concentrating on youth as part of its three-year growth plan. Under Armour expects its youth business to generate $500 million by 2016. Launched in the spring, UA Next is building specific innovation and pro
Youth Chewing Trends Revitalize Gum Brands
6/1/2013
Children, teens, and millennials consume the majority of gum, according to the U.S. National Confectioners Association (NCA). Representing only 7% of the U.S. population, teens consume 14% of gum. Black and Hispanic youth are more likely tha
Organic Is Most Popular Social Media Ad Tactic; Paid Is the Most Effective
6/1/2013
One in three marketers who spend more than $100,000 per year on social media ads are not satisfied with their efforts, according to digital marketing agency Kenshoo Social. Organic postings, which are unpaid efforts, such as branded pages an
Tween Girls Love Fashion, Technology, and Celebrities
Moms Know Best When it Comes to Food Production
6/1/13
Moms are more likely than adults in general to believe they are knowledgeable about food production (43% vs. 40%), according to Sullivan Higdon & Sink.
First-person experience, such as a trip to a farm, is more effective among moms tha