6/1/13
Moms are more likely than adults in general to believe they are knowledgeable about food production (43% vs. 40%), according to Sullivan Higdon & Sink.
First-person experience, such as a trip to a farm, is more effective among moms tha
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Casual Dining Chains Focus on Attracting Women Through Menu Innovations and Accented Light Fixtures
6/1/13
Casual dining restaurants-regardless of whether they serve lobster, Kung Pao chicken, or hamburgers-are all built on three factors: food, service, and atmosphere.
But this simplicity can be deceptive when it comes to the guest exper
U.S. Digital Games Facts and Figures
6/1/2013
Smartphone users pay an average $12 per month on mobile games, according to Super Data Research. “Marvel: War of Heroes,” EA’s “The Simpsons: Tapped Out,” and King’s “Candy Crush Saga” were the most popular game titles.
Overall, digital
Myths and Misconceptions About Youth Digital Habits
6/1/2013
Every teen owns an iPad. All children have cell phones. Surveys and studies do tend to overstate or misinterpret data to form broad generalizations. “Most studies lump large age groups together,” says C+R Research’s Amy Henry, adding that br
Youth Chewing Trends Revitalize Gum Brands
6/1/2013
Children, teens, and millennials consume the majority of gum, according to the U.S. National Confectioners Association (NCA). Representing only 7% of the U.S. population, teens consume 14% of gum. Black and Hispanic youth are more likely tha
LaCrosse Offers High School Students Best Chance of College Athletic Participation
6/1/2013
High school students who play lacrosse are the athletes most likely to also play that sport in college, with or without a scholarship, according to Parenting.com. Boys who play baseball and soccer and girls who participate in track and fi
Teens Prefer Old-Fashioned SATs; Parents Push for Digital
6/1/2013
More than eight in 10 teens (81%) prefer to take the SAT exams using pen and paper, whereas 65% of parents support a change to a computer-based format, according to Kaplan Test Prep. The primary reasons teens are against the format switch ar
Tweens Keep Busy With Religious, Athletic Groups
6/1/2013
More than three in four tweens ages 6-11 (77%) are involved in regular, after-school and weekend activities, according to GfK MRI. More than four in 10 (42%) are busy one to two days each week, 31% are busy three to five days, and 4% are
Tween Girls Love Fashion, Technology, and Celebrities
Diners Want Cleanliness, Comfortable Seats, and Menu Variety
6/1/13
The most important factors when selecting restaurants to visit are cleanliness (96%), menu selection and variety (94%), and comfortable seating (91%), according to Mintel.
Diners also cite not feeling rushed (92%), coupons or special prici