6/21/13
More than six in 10 mobile Web users (62%) engage in multiscreen activities while watching TV, according to InMobi. Top activities are social networking and text messaging. About one in five look for information about products or shows the
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Fewer Americans Are Subscribing to Multichannel TV Services
6/21/13
The total number of consumers who subscribe to multichannel TV service providers declined in 2012, for the first time since Leichtman Research Group began tracking more than 10 years ago. Multichannel providers lost a net total of 80,459 s
Mobile Gamers Learn About New Games Via Word of Mouth
6/21/13
Mobile gamers learn about new games primarily through word of mouth, including user reviews and tips from friends/family members, according to social game promotion network Applifier.
One in five mobile gamers (20%) are “Sharers,”
Fast Food Preferences Vary by Race and Ethnicity
6/21/13
Americans’ use of quick-service and fast-casual restaurants varies significantly by race/ethnicity, according to Placed Insights. Asian Americans are less likely than the average consumer to eat at any of the four top fast-food restaurants: W
Digital Coupons Users Shop More and Spend More Than Average
6/21/13
Consumers who use digital coupons make 25% more shopping trips per year than the average shopper does, according to GfK. Digital coupon users make an average of 81 shopping trips annually, compared to 65 trips among shoppers overall.
Digi
Most Women Buy Beauty Products In-Store
6/21/13
More than eight in 10 women (83%) say they head straight to the store when they need to buy beauty products, but the majority (63%) does at least some beauty research online, according to The Integer Group and M/A/R/C Research. Search engines
Consumers Are Worrying Less and Shopping More
6/21/13
U.S. consumers’ anxiety about their personal finances is starting to wane, and that is starting to affect their shopping behavior, according to Acosta. Spending on groceries grew 1.7% in the first quarter of 2013, according to Nielsen data
Retailers Focus on Fashion to Lure Back-to-School Shoppers to Their Stores
6/15/2013
Retailers may highlight their omnichannel presence, social media popularity, and text messaging promotions, but ultimately merchandise drives back-to-school sales. And after a challenging spring, retailers are hoping their apparel, footw
How to Connect With Today’s Tweens
6/15/2013
Today’s 7-to-13-year-olds are practical, driven, curious, and self-sufficient, according to the Intelligence Group’s Cassandra Report. They began having conversations with brands even before many companies w
Navigating the Shoals of the FTC’s Children’s Online Privacy Protection Act
6/15/2013
Kid marketers and business executives have been pushing for the Federal Trade Commission to delay its implementation of new guidelines for the Children’s Online Privacy Protection Act (COPPA), saying they are t