11/4/13
The majority of U.S. adults (57%) who work full or part time say their current position does not require a college or graduate degree, according to Gallup. Among those who have bachelor’s degrees, 41% say their jobs don’t require it. Those
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
More Than One in 10 TVs Are Connected to the Internet
11/4/13
More than one in 10 TV sets worldwide are connected to the Internet, and more than a quarter are projected to be connected by 2018, according to Digital TV Research. One in three connected TVs are in the U.S., but this proportion is expect
The Affluent Market Is Becoming Larger, Wealthier, and Increasingly Connected
11/4/13
The number of U.S. consumers considered affluent (with annual household income of $100,000 or more) grew 6% between 2011 and 2013, to 62.5 million, according to Ipsos MediaCT. The average household income among affluents grew almost 5% bet
Corporate Support of Causes Inspires Trust and Loyalty Among U.S. Consumers
11/4/13
More than nine in 10 Americans (93%) say they have a more positive image of a company when it supports a cause, up from 85% who said so in 2010, according to Cone Communications. Nine in 10 consumers are more likely to trust (90%) or be mo
17 Million Americans Are Expecting Children or Grandchildren
11/4/13
Some 8 million U.S. adults expect the birth of a child in the next 12 months, and 9 million expect the birth of a grandchild, according to Scarborough Research. Expectant parents are about evenly split between millennials (47%) and Gen Xer
One in Five Americans Speak Languages Other Than English
11/4/13
More than one in five Americans ages five and older (21%) speak a language other than English at home, according to newly released data from the U.S. Census Bureau’s 2011 American Community Survey. Of these, 62% spoke Spanish or Spanish Cr
Brand Responses to Customer Reviews Encourage Other Consumers to Buy
11/4/13
Shoppers who read online customer reviews are more likely to purchase from brands that post helpful responses to reviews than from those that don’t respond to reviews, according to Bazaarvoice. More than seven in 10 consumers (71%) change
LGBT Consumers Voice Preferences for Marketing Terms
11/4/13
“LGBT” is the most widely preferred term to describe lesbian, gay, bisexual, and transgendered adults among members of the lesbian, gay, bisexual, and transgender community, according to Community Marketing & Insights. The most popular
Shopping Makes Consumers Happy
11/4/13
The majority of consumers in developed countries worldwide (56%) say that having the ability to buy products makes them happy, according to a Boston Consulting Group survey of consumers in Australia, Canada, France, Germany, Italy, Japan,
Even Affluent Americans Shop at Dollar Stores
11/4/13
More than two-thirds of Americans (68%) with annual household incomes of $150,000 or more shop at dollar store, according to Mintel. Half (50%) say they’re shopping at dollar stores as often as they did last year, and another 10% say they’