10/4/13
Word of mouth is a significant source of product information among college students. More than half of U.S. college students ages 17-32 (55%) prefer to learn about new products from friends, and 39% prefer to learn about them from family m
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Eight in 10 College Students Worry About Their Privacy Online
10/4/13
More than eight in 10 U.S. and U.K. college students (82%) express concerns about their online privacy and security, according to security software company AnchorFree. About half (47%) are solely concerned with keeping their personal data
Americans Shop for Groceries Eight Times per Month
10/4/13
U.S. consumers shop for groceries an average of 7.8 times per month, including groceries purchased at channels other than traditional grocery stores, according to The Hartman Group. Grocery shopping habits vary by household income; lower-i
One in Five Households Are Married Couples With Children
10/4/13
In 2012, married couples with children made up just 20% of all U.S. households, half their proportion in 1970 (40%), according to newly released data from the U.S. Census Bureau. Two-thirds of households in 2012 (66%) were family household
Consumers Still Think They’re in A Recession
10/4/13
More than seven in 10 U.S. consumers (72%) believe they are still living in a recession, even though the Great Recession technically ended in 2009, according to Nielsen. On average, consumers worldwide are making fewer shopping trips per y
U.S. Hispanics Are Consuming More News in English and Less in Spanish
10/4/13
The proportion of U.S. Hispanics who consume news in English is increasing, while the number who consume it in Spanish is decreasing, according to the Pew Hispanic Center. In 2006, equal proportions of Hispanics read, listened to, and/or w
Smartphone Users Are Concerned About Privacy
10/4/13
The average U.S. smartphone user began using a smartphone about three years ago and currently has between 10 and 50 apps installed on his or her phone, according to TRUSTe. Two-thirds of smartphone owners are just as concerned about privac
Almost Half of Americans Are Increasing Their Use of Coupons When Planning Shopping Trips
10/4/13
Almost half of U.S. consumers (47%) spend up to two hours each week looking for coupons and deals, according to RedPlum. A similar proportion (45%) say they’re more likely to plan their shopping trips around circulars, coupons, and deals t
One in Five Americans Eat on the Run
10/4/13
More than one in five Americans (21%) are “opportunist” eaters, habitually grabbing food or drink on the run rather than eating specific meals, according to IRI. Opportunist eaters are more likely than average to be female, non-Hispanic, s
Research Alert Acquired By Business Valuation Resources
1/4/2013
Business Valuation Resources, LLC (BVR) has acquired the assets of EPM Communications, Inc., publisher of Research Alert and other newsletters, reports, and studies.
EPM co-founder Ira Mayer will continue to serve as President/Publisher