The most recent quarterly TV viewing figures from Nielsen are in, allowing for an analysis of almost 5 years’ worth of Americans’ traditional TV viewing data. The short of it? Yes, youth as a whole are watching less traditional TV. But the data…
Author: Anne Whitaker, Editor
More Than 1 in 3 Young Adults Online “Almost Constantly”
Some 21% of U.S. adults report going online “almost constantly,” while another 42% go online “several times a day,” according to the Pew Research Center. The data shows that the percentage who are online “almost constantly” is highest among 18-29-year-olds…
America’s Favorite #GameDay Snacks, By State
You won’t believe what people snack on while watching football. To be sure, when most football loving Americans think of game day snacks, they imagine pizza, wings, and beef. But some states seem to prefer pancakes, pumpkin and even veganism,…
Parents In The South Play More With Their Kids
Children living in the South get more playtime with their parents than kids living in any other region of the country, according to new research commissioned by the Toy Industry Association’s (TIA) Genius of Play initiative, which aims to raise…
Which Messaging Apps and Social Platforms Do Younger Teens Use Most Frequently?
Instagram (47%) and Kik (44%) are the messaging applications that young teens are most apt to often use, according to results from a Refuel Agency survey of more than 500 teens aged 13-15. Both appear to be used frequently by…
Brands Boost Email 25%; 54% of Opens on Mobiles, Tablets
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3, according to Experian Marketing Services data. That represents the 12th consecutive quarter of increases and the 11th of double-digit increases. The report indicates that 54% of…
Retail Sales Expected to Rise 3.7% This Holiday Season
Retailers have their work cut out for them during the 2015 winter holiday season. In 2014, retailers experienced one of the strongest holiday seasons in recent years, according to a report by Mintel International provided by MarketResearch.com. And this year,…
Increasing Amount of Gen Xers Own The Tech Trio: Smartphone, Computer and Tablet
Roughly 37% of adult in the United States own a smartphone, computer and tablet, according to survey results from the Pew Internet & American Life Project. In looking at how the ownership of all three devices breaks out among demographic…
Which Social Media Platforms Do Teen Users Think Are “Cool”?
YouTube (80%), Snapchat (79%) and Instagram (78%) are considered “cool” by the largest share of US online teens (12-17) who are monthly users of the platforms, according to a report from Forrester Research. While Facebook (65%) isn’t considered to be…
Email Click-to-Open Rates, by Device, Q2 2013-Q3 2015
While mobile click-to-open (CTO) rates dipped slightly on a quarter-over-quarter basis in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to close the gap with desktop CTO rates, per Yesmail’s latest quarterly report. Email-driven mobile…