A high-performing website is once again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User Experience” study. Somewhat surprisingly, though, consumers appear…
Author: Anne Whitaker, Editor
Smart TVs Now in Almost 1 in 5 Households
Streaming media players are gaining in popularity, but a growing portion of Americans own a TV with built-in streaming functionality: some 19% of U.S. households have a smart TV as of September, reports Nielsen in a new study, up from…
Baby Boomers Like Their Primary Care Doctors, But Have Some Concerns
Baby Boomers (51-69) have generally positive attitudes towards their primary care doctors, as the vast majority agree that their doctor listens carefully to their questions and concerns (88%) and knows their name, history and medical issues (82%) as well as…
Top Reasons Consumers Continue to Participate in Loyalty Programs
Once consumers sign up for a loyalty program, their attention shifts from transactional desires such as rewards points and discounts to more personal and emotional benefits such as ease of understanding (81%) and relevance of offers (75%), according to a…
Multi-Screen Video Viewers Most Receptive to Ads on Live TV
Television’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a…
Instagram Remains Most Important Social Network for Teens; Snapchat Gains Steam
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks, details Piper Jaffray in its latest semi-annual “Taking Stock With Teens” report. While Instagram remains popular with teens, Twitter’s influence appears…
North American Email Engagement Trends: Click Rates Continue Slow Decline
North American email open rates are down slightly year-over-year so far in 2015, details Epsilon in its latest quarterly email trends analysis. But while open rates have been generally steady or increasing over the past couple of years, the same…
Authenticity and Design: How Consumers Feel About Online Content
A slight majority (53%) of U.S. consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently “unplug” from all content and devices. While most feel that content has become…
Netflix Tops Amazon in Brand Loyalty
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study, which ranked customer engagement and loyalty for 753 brands across 65…
U.S. Adults’ Daily Major Media Consumption Estimates
Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and…