A vast majority of “Millennial teens” (16-19) say that a recommendation from a friend or family member would influence them to try a new mobile application, making this a bigger influencer than social media recommendations (35%) or an online video…
Author: Anne Whitaker, Editor
Smartphone-Owning Millennials Say Most of Their Retail Browsing Occurs In-Store
With all the hype about e-commerce, it’s sometimes easy to forget that it remains a fraction of total retail spending. Now, new survey results from Adroit Digital show that the retail store is also Millennials’ preferred place to browse for…
What Are Consumers’ Top Customer Service Irritants?
Roughly 9 in 10 consumers have contacted customer service at some point in the past year, according to a recent survey from the Consumer Reports National Research Center. The study found that poor experiences abound, with half of respondents reporting…
U.S. LGBT Media Habits, by Age and Gender
LGBT blogs and websites continue to be the most popular form of media among Millennial (born 1981-1997) LGBTs, as they were last year, according to Community Marketing, Inc.’s latest annual survey, which finds network and cable TV again the most…
How Prevalent is Ad Blocking?
Globally, the amount of internet users who use ad blocking software increased by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study from Adobe and PageFair, which pegs the economic toll of this activity…
Why You Should Keep Advertising in Magazines: Audience Grows 7.6%
Don’t fail to keep promoting your brands in magazines. That’s the clear message from the latest Magazine Media 360° Brand Audience Report from the MPA – The Association of Magazine Media, which covers both print and online readership. U.S. magazines’…
Face-to-Face Tops Social As W-O-M Vehicle
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study. Beyond those two leading word-of-mouth vehicles, though, email proves…
Americans’ Alcohol Preferences, by Education and Income Level
Self-reported alcoholic consumption is far higher among Americans from high-income ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, according to a Gallup survey. Similar discrepancies were also found by education level,…
Affluent Millennials Say They’re Loyal to Their Financial Institutions
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn conducted by Ipsos that looks specifically at affluents in the U.S. At the same time, once they become customers with a financial institution, they’re considerably more likely than…
U.S. Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds Netflix (27.9) continuing its ascent to the second…