Don’t fail to keep promoting your brands in magazines. That’s the clear message from the latest Magazine Media 360° Brand Audience Report from the MPA – The Association of Magazine Media, which covers both print and online readership. U.S. magazines’…
Author: Anne Whitaker, Editor
Face-to-Face Tops Social As W-O-M Vehicle
Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study. Beyond those two leading word-of-mouth vehicles, though, email proves…
Americans’ Alcohol Preferences, by Education and Income Level
Self-reported alcoholic consumption is far higher among Americans from high-income ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, according to a Gallup survey. Similar discrepancies were also found by education level,…
Affluent Millennials Say They’re Loyal to Their Financial Institutions
Affluent Millennials are open to non-financial brands, finds a report from LinkedIn conducted by Ipsos that looks specifically at affluents in the U.S. At the same time, once they become customers with a financial institution, they’re considerably more likely than…
U.S. Brand Buzz Rankings in H1 2015
Amazon (Buzz Score of 30) is atop the brand buzz rankings again according to the YouGov BrandIndex, which measures consumer perceptions of brands. The list, covering the first half of 2015, finds Netflix (27.9) continuing its ascent to the second…
Consumer Trust Brand Content in Newspapers, On TV More Than Social Platforms Including Twitter, Instagram, Blogs
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does…
Facebook Post Interaction Rates: Links Now Rival Videos
Despite growing as a referrer of traffic, social still pales in comparison to search for the 5,000+ brand sites monitored, referring 4.7% of smartphone traffic (compared to 23.1% for search) and 1.6% of desktop traffic (versus 26.1% for search). Facebook…
Top-Indexing YouTube Video Categories Among Mothers
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of mothers’ viewing,…
TV Content Streaming Growing; Pay-TV Adoption Relatively Steady
Digital streaming now represents an estimated one-quarter of time spent watching TV, says GfK MRI in recently-released data, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par…
Which Digital Tools Impact Online Shoppers?
Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, but they don’t yield the greatest impact on shoppers’ journeys. That’s the conclusion of a new study by Epsilon, which found the digital…