Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey. Even so, social does…
Author: Anne Whitaker, Editor
Facebook Post Interaction Rates: Links Now Rival Videos
Despite growing as a referrer of traffic, social still pales in comparison to search for the 5,000+ brand sites monitored, referring 4.7% of smartphone traffic (compared to 23.1% for search) and 1.6% of desktop traffic (versus 26.1% for search). Facebook…
Top-Indexing YouTube Video Categories Among Mothers
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of mothers’ viewing,…
TV Content Streaming Growing; Pay-TV Adoption Relatively Steady
Digital streaming now represents an estimated one-quarter of time spent watching TV, says GfK MRI in recently-released data, closing the gap with live TV, which occupies a leading 39% of all time spent using TV content. Streaming is on par…
Which Digital Tools Impact Online Shoppers?
Retailer sites, printable coupons, and retailer emails are the most commonly used digital tools by online shoppers, but they don’t yield the greatest impact on shoppers’ journeys. That’s the conclusion of a new study by Epsilon, which found the digital…
How Do Consumers Find Out About New Products?
Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report. The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and…
45% of 18-24-Year-Olds in the U.S. are Part of a Minority Group
Asian-Americans were the fastest-growing minority group in the U.S. last year for the third consecutive year, according to the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as…
American Adults’ Feelings of Financial Responsibility, by Age Group
Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older…
Where Do Americans Perceive Mobile Payments As Being Useful?
Consumer experience with various types of mobile payment opportunities is rising, according to findings from a recent Harris Poll, although interest in “tap-for-pay” among smartphone users remains unchanged from late 2013. Privacy concerns and the absence of a compelling motivation…
2015’s Most Patriotic Brands, in the Eyes of the Consumers
Jeep is the most patriotic brand in the United States for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged…