Premium digital video ad views continue to migrate to devices outside of desktops and laptops, according to FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a…
Author: Anne Whitaker, Editor
Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, according to the Outdoor Advertising Association of America (OAAA)…
Consumers’ Spending Trends, by Category
Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago,…
The World’s 10 “Most-Chosen” Fast-Moving Consumer Brands
Coca-Cola is the “most-chosen” fast-moving consumer goods (FMCG) brands in the world for the third year in a row. The soft drink was chosen roughly 5.7 billion times in the 52-week period between October 2013 and October 2014, according to…
Tablets, Smartphones Fastest Growing Consumer Electronics
Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to…
Digital Estimated to Influence Half of In-Store Retail Sales
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales…
Pay-TV, Broadband and Subs Continue Moving in Opposite Directions
Although the pay-TV subscriber market continues to be larger than the broadband subscriber market, that gap continues to narrow, per the latest data from Leichtman Research Group (LRG). The results indicate that the top broadband providers – representing roughly 94%…
Mobile Media Drive Phone Calls to Businesses But Calls Driven By Offline Sources Last Longer, Seen at higher Quality
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls? Looking at…
What Wins Customers Back After A Customer Experience Failure?
Roughly three in four consumers surveyed across 9 countries have experienced their “worst customer experience (CX) failure” within the past 2 years, according to a report from SDL. Customers most often ascribed failures to the post-sale support of the customer…
Customers Less Satisfied with Energy Utilities, Shipping and Healthcare
Following yet another harsh winter, customer satisfaction with gas and electric service providers is down 2.7% to an ACSI score of 74.3 on a 0-100 scale, according to the American Customer Satisfaction Index (ACSI). “Higher cost tends to weaken customer…