Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in a recent survey demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for…
Author: Anne Whitaker, Editor
Proposals and More in Store This Valentine’s Day
Fourteen million Americans planned or expected a marriage proposal on Valentine’s Day (12% vs. 9% in 2014), according to the latest American Express Spending & Saving Tracker. But regardless of whether or not wedding bells rang, with the economy improving…
60% of Americans Satisfied With Ability to Get Ahead
Sixty percent of Americans are happy with the opportunity for a person in the U.S. to get ahead by working hard, according to Gallup’s Mood of the Nation survey. This is up from the 54% last year, which was comparable…
How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which…
Where Consumers Are Moving
It came close in 2013, but now Florida has overtaken New York to become the third most-populous state in the U.S., according to the U.S. Census Bureau. As of July 1, 2014, the Census Bureau estimated that there were 19.9…
Top U.S. Markets by SVOD Penetration
Washington, DC and San Francisco are the leading U.S. markets by subscription video-on-demand (SVOD) penetration, with 52% of households in each having access to Netflix, Amazon Instant Video or Hulu Plus as of November 2014, according to a recent study…
Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on edmunds.com
Mercedes-Benz and BMW saw the most compelling spikes in traffic on edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT…
Super Bowl Ad Rankings Go to the Dogs
Anheuser-Busch’s ‘Lost Dog’ spot was ranked the top commercial in the 27th annual USA TODAY Ad Meter, the most widely recognized barometer and industry-leading tool used to measure public opinion surrounding Super Bowl advertising. AB won for the third straight…
New Movers’ Most Common Service Provider Changes
One-third of all internet (33%) and cable TV (32%) subscribers who move change their provider, according to an Epsilon survey of 963 households that recently moved. That’s not as bad as the number who change their water provider (41%) but…
30% of California Parents Don’t Vaccinate Kids; Docs Blame Them for Measles Outbreak
Ninety-two percent of physicians think the current measles outbreak is directly attributed to parents not vaccinating their children, according to the latest poll from SERMO, the leading U.S. social network for doctors. According to USA TODAY, the unvaccinated rate in…