Consumers saved $3.6 billion from redeeming consumer packaged goods (CPG) coupons last year, up 2.9% from $3.5 billion the year before, according to NCH Marketing. The increase came despite fewer coupons being distributed, — 310 billion last year, down from 315…
Author: Anne Whitaker, Editor
How Much Americans Love Their Pets
Pet owners are far more likely to buy a gift for their pet (69%) than for their significant other or spouse (61%), their kids (42%), friends (10%) or co-workers (3%), according to VetIQ, which asked its community just how much…
Survey Reveals One in Five Insured Americans Avoids Seeing a Doctor Due to Fear of Cost
Approximately two in five insured Americans (38%) do not have a good understanding of which healthcare services are covered under their current plan, according to an online survey by Harris Poll on behalf of SCIO Health Analytics. One in five…
Attitudes Towards the Economy Show Both Month-Over-Month and Year-Over-Year Improvements
Americans are reporting positive economic sentiments in regards to their household, their region, and the nation as a whole, according to a recent study from The Harris Poll. This month, a third (32%) of U.S. adults expect the economy to…
Distillers Shipped More Spirits, Saw Revenue Rise 4% in 2014
U.S. consumers drank about 2.2% more distilled spirits — whiskey, bourbon, vodka, gin, etc. — last year than a year earlier, according to the Distilled Spirits Council of the U.S., which represents American distillers. That translates to a total of…
Generational Differences in Consumers’ Screen Preferences
Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in a recent survey demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for…
Proposals and More in Store This Valentine’s Day
Fourteen million Americans planned or expected a marriage proposal on Valentine’s Day (12% vs. 9% in 2014), according to the latest American Express Spending & Saving Tracker. But regardless of whether or not wedding bells rang, with the economy improving…
60% of Americans Satisfied With Ability to Get Ahead
Sixty percent of Americans are happy with the opportunity for a person in the U.S. to get ahead by working hard, according to Gallup’s Mood of the Nation survey. This is up from the 54% last year, which was comparable…
How Smartphone-Owning Millennials Expect Brands to Use Technology
Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which…
Where Consumers Are Moving
It came close in 2013, but now Florida has overtaken New York to become the third most-populous state in the U.S., according to the U.S. Census Bureau. As of July 1, 2014, the Census Bureau estimated that there were 19.9…