Traditional media is no longer the most trusted source of news and information around the world, according to the latest annual Edelman Trust Barometer. The study surveyed 6,000 “informed publics” aged 25-64 across 27 markets, finding that online search engines…
Author: Anne Whitaker, Editor
When Consumers Abandon a Retailer’s Shopping Cart
Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier, according to Listrak’s latest study of the top 1,000 retailers’ email tactics. Among these top 500, a…
Customer Satisfaction With the Finance and Insurance Sector
Customers continue to report significantly higher satisfaction rates with credit unions (an index score of 85 on a 100-point scale) than with banks (76), according to the ACSI’s latest report on the industry. As for insurance, life (80) and property…
…But Among Millennials, Netflix is No. 1
While amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials; according to YouGov’s, the online pollster, segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population…
Amazon Tops US Brand Buzz Rankings Among Adults, Again…
Amazon is enjoying the best public perception for the second consecutive year, according to YouGov’s U.S. Buzz Rankings list for 2014. The study, which measures consumer perceptions of brands, asked respondents whether they have heard anything about the brand during…
2014’s Most Memorable Ads Among Millennials
Fast food and quick-service restaurant (QSR) ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English- language ads among this demographic, according to Nielsen. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You…
Trends in American Adults’ Social Networking Use
The Pew Research Center’s Internet & American Life Project has released its latest social media update, and the report shows that while some things remain the same (Facebook the leading platform, for example), others are changing. Indeed, based on a…
North American Email Engagement Trends: Open Rates Up; Click Rates Down
Results from the latest quarterly email marketing metrics report from Epsilon — covering Q3 2014 activity — show the continuation of a theme observed for some time now, with open rates gradually climbing while click rates take the opposite direction.…
Social Sharing Trends in 2014
Facebook continues to be the dominant social platform for content sharing, an unsurprising result given its popularity among American adults, according to the latest quarterly report from ShareThis. Interestingly, the report finds that of the most prominent social sharing platforms,…
SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve
Word-of-mouth (W-O-M) remains the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most effective,…