Fast food and quick-service restaurant (QSR) ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English- language ads among this demographic, according to Nielsen. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You…
Author: Anne Whitaker, Editor
Trends in American Adults’ Social Networking Use
The Pew Research Center’s Internet & American Life Project has released its latest social media update, and the report shows that while some things remain the same (Facebook the leading platform, for example), others are changing. Indeed, based on a…
North American Email Engagement Trends: Open Rates Up; Click Rates Down
Results from the latest quarterly email marketing metrics report from Epsilon — covering Q3 2014 activity — show the continuation of a theme observed for some time now, with open rates gradually climbing while click rates take the opposite direction.…
Social Sharing Trends in 2014
Facebook continues to be the dominant social platform for content sharing, an unsurprising result given its popularity among American adults, according to the latest quarterly report from ShareThis. Interestingly, the report finds that of the most prominent social sharing platforms,…
SMBs Still Consider W-O-M Most Effective, But Online Marketing Perceptions Improve
Word-of-mouth (W-O-M) remains the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most effective,…
Consumers’ Most Popular Product Recommendation Types
Eight in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive. Other research has similarly found product recommendations based…
Few Consumers See Pay-TV As Their Dominant Video Content Source in 2020
For US adults, internet TV services are a more likely future content source than satellite pay-TV, according to a newly released study from Irdeto. Interestingly, user experience was cited as one of the key factors by those planning to watch…
Growing Global Health Awareness Could Mean Big Business For Manufacturers
Nearly half (49%) of the global respondents in Nielsen’s Health &Wellness Survey believe themselves to be overweight. That spells opportunity for marketers, Nielsen says Fifty percent of consumers are actively trying to lose weight and 88% are willing to pay…
Number of Mobile App Sessions Grew by 76% Y-O-Y in 2014
Mobile application usage — defined as a user opening an app and recording a session — increased by 76% year-over-year, according to new data from Flurry. That follows a 115% year-over-year ride in 2013. Interestingly, growth rates in 2014 were…
Global Retail and E-Commerce Sales Forecast, 2013-2018
Forget the hype. Reading the popular prints or listening to municipal lobbyists in Washington, you’d think Americans had abandoned brick-and-mortar stores. But that’s not the story, $10 of $11 in retail spending will be in brick-and-mortar locations rather than online.…