Even though 65% of teen girls think the body image represented by the fashion industry is too skinny, 63% say it’s unrealistic, and 47% feel it’s unhealthy, 60% compare their
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Feeling Lucky? Americans Support Gambling
A slight majority of Americans (52%) are in favor of state run lotteries that generate revenue, down slightly from 56% in October 2009, finds Rasmussen Reports. Some 28% do not su
Lucrative Late Night Advertising Reaches Key Demographics
While it may be true that fewer people use media in the late night hours, those who do can be a lucrative — and inexpensive — audience for advertisers, finds The Media
Most Shoppers Research Purchases Online
The vast majority of online adults (78%) have researched a product or service online, and 32% have posted comments or reviews online, according to Pew Internet & American Life
Emerging Majorities’ Buying Power Reaches $1.6 Trillion
Americans’ buying power tops $11.1 trillion in 2010, and is projected to increase 27% to $14.1 trillion by 2015, according to the Selig Center for Economic Growth. The buying
There Are Many Benefits Of Brand Presence On Social Networks
A quarter of social media users (25%) say they are more inclined to find out about brands that advertise on social media websites, according to Knowledge Networks. About one in se
What’s In A Name? Strength For Boys, Compassion For Girls
Most parents (62%) believe that a child’s name contributes to his or her success in life, according to BabyCenter. More than a third (36%) look to famous people and characters
Middle-Aged Parents Dole Out Most Generous Kid Allowance
Although the average child under age 18 receives a weekly allowance of $5-$10, the amount varies significantly depending on the age of the parent, according to a Youth M
From Little White Lies To Whoppers, Kids’ Falsehoods Evolve With Age
Some 96% of kids lie. Four-year-olds lie once every two hours, while six-year-olds lie once every hour, according to NurtureShock. The
Hispanic Women Spend Most Time On Housework; Black Men Have Most Leisure
Hispanic women spend more time than women of other racial/ethnic groups performing daily household duties — an average of two and a half hours per day, according to the Bure