8/1/13
Nearly half of women ages 25-75 with a minimum annual household income of $30,000 (49%) fear becoming a “bag lady,” according to Allianz Life Insurance Co. of North America. Single (56%) and divorced (54%) women are more likely to fear this
Category: Uncategorized
Mattel Hopes Tween Girls Will Live Happily Ever After
8/1/2013
Mattel is spending $10 million to $20 million to launch Ever After High, a new franchise based on fairy-tale legends targeting girls ages 6-14. “We know that [tween girls] want to be empowered, but they want to make their own choices abou
The Rise of Men: How Marketing to Men Is Changing How to Market to Women
7/1/13
Marketers have long used gender as a way to reach consumers. Financial services, automobiles, and insurance primarily targeted men, while domestic-related manufacturers, such as food, beverages, and cleaning brands, concentrated on reaching
Baby Names Reveal Political Leanings
7/1/2013
Parents living in liberal communities are more likely to name their children with softer, more feminine sounds, such as “l,” while parents in conservative-leaning communities are more likely to select masculine-skewing sounds, such as “k,
Online Shoppers Will Wait Seven Days for Package
7/1/13
Retail e-commerce reached $186 billion in 2012, accounting for 10% of all discretionary spending, according to UPS. The in-depth survey of online shoppers finds:
- Retailers need to communicate clear expectations on package de
High School Students Want to Attend ‘Socially Conscious’ Colleges
7/1/2013
When it comes to campus life, a socially conscious campus community (82%) is the most important to college applicants, according to Kaplan. Less important to them are strong programs in music, art, or performing arts (49%), a competitive
Shoppers Embrace Loyalty Programs
7/1/13
Nearly six in 10 grocery shoppers (58%) always use their shopper loyalty cards when shopping, up from 47% who did so in 2011, according to Deloitte. More than one in three (39%) have more than three cards from different grocery stores, up 1
Few Teens Able to Buy M-Rated Video Games, More Get Into R-Rated Movies
7/1/2013
Fewer than one in six 13-to-16-year-olds (13%) can purchase M-rated video games, which require the purchaser to be over 17, according to the Federal Trade Commission. Meanwhile, one in four teens (24%) are able to purchase tickets to R-ra
Red Pictures Are More Likely to Be ‘Pinned’ on Pinterest
7/1/13
Some 58% of Pinterest users are women, according to various statistics, and new research finds that Pinterest users have particular preferences in the images they repost, according to Curalate.
The most repinned images are rich in d
Moms Cut Back on Buying for Themselves; Price Remains Their Top Priority
7/1/2013
When shopping for their children, moms are placing less importance on brand name now than in 2012, according to BSM Media and online shopping site Totsy. Moms are more focused on practicality and rational decision-making when shopping for