12/7/12
Millennials (ages 21-34) favor methods of media access that give them control over when and how they watch and listen.
Millennials are 96% more lik
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Consumers Prefer Ads In TV, Print Media, And On The Radio
12/7/12
Online Americans are most receptive toward ads on television, in magazines and newspapers, and on the radio, according to Millward Brown. More than a quarter have very or somewhat favorable views of online marketing efforts
Americans Spent 17% More On Cyber Monday In 2012 Than In 2011
12/7/12
Americans spent $1.47 billion online on Cyber Monday (November 26) in 2012, up 17% from Cyber Monday in 2011, according to comScore. Online shoppers spent 32% more on purchases made Thanksgiving Day than they did on the holi
Most Tablet Owners Multitask With Their Devices
12/7/12
Multitasking accounts for 40% of all time spent using tablets, according to GfK MRI. Nine in 10 tablet owners (90%) have used their tablets while doing other activities at least once in the past week. Nearly three quarters (
Mature Adults Visit More Stores Per Shopping Trip
12/7/12
Silent Generation adults (age 67 and older) are more likely than those of other generations to visit three or more stores when grocery shopping, according to The Hartman Group. The majority of Silents and Boomers shop at jus
Rich Parents Expect Kids To Pay A Portion Of Their College Costs
More than seven in 10 parents with more than $250,000 in investable assets (72%) believe their children should pay a portion of their college expenses, a
Most Millennials Are Against Book Censorship
Millennials (28%) are less likely than Gen Xers (43%), Baby Boomers (43%), and members of the Silent Generation (51%) to believe
The Grey Area Of Youth Marketing: Reaching Kids With Products Designed For Teens Or Adults
The recent announcement that Facebook was considering opening its site officially to those under age 13 addresses a widely known but unacknowledged reality: 7.5 million of the social network’s 800 million u
Learning the ABC’s Key Differences When Parents And Kids Read Print And eBooks
Digital books have become a mainstay in children’s homes. Parents and children view eBooks and print titles similarly, although there are functional differences in how they use
Tween Girls Move Duck Tape From Hardware To Craft Shelves
Duck Tape has traditionally been a household repair staple, yet a promotion that challenged teen girls to design Duck Tape prom dresses has revitalized the brand and helped it e