12/7/12
Silent Generation adults (age 67 and older) are more likely than those of other generations to visit three or more stores when grocery shopping, according to The Hartman Group. The majority of Silents and Boomers shop at just one store per trip, however.
Source: “Shopping Topography Report,” June 2012, The Hartman Group, Blaine Becker, Director, Marketing & Communications, 3150 Richards Rd., Bellevue, WA 98005; 425-452-0818, ext. 124; blaine@hartman-group.com; www.hartman-group.com. Price: $15,000.
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