From video to retail, audio and gaming, and many other areas, subscriptions are all the rage these days. Recent Data from Sensor Tower reveals that all over the world, mobile users are spending more on subscriptions – a growing force…
Category: Mobile Devices
Mobile Accounted For Nearly One-Sixth Of Retail E-Commerce Spending in Q3
Meanwhile, a separate study by comScore found U.S. retail e-commerce spending grew by 15% year-over-year in the third quarter, marking the 20th consecutive quarter of double-digit growth. Mobile continued to grow at a much faster clip (70%) than desktop (8%),…
Consumers Still Value Performance over Content in the Website Experience
A high-performing website is once again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User Experience” study. Somewhat surprisingly, though, consumers appear…
U.S. Adults’ Daily Major Media Consumption Estimates
Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first time, with this attributed to fewer new mobile device users and…
90% of U.S. Mobile Internet Time Said Spent in Apps
Apps continue to dominate U.S. time spent with mobile, says Flurry, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014. Breaking down mobile internet consumption by app and browser categories, the data shows Facebook’s…
Top Stated Reasons For Abandoning A Mobile Transaction
A majority (56%) of U.S. smartphone owning adults have abandoned a mobile transaction, according to Jumio, though this figure is down from 66% in a similar survey conducted in 2013. Among those who have abandoned a mobile transaction, purchase uncertainty…
Mobile Email Engagement Grows
Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users. That may now be changing, according to the latest quarterly report from Yesmail.…
One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1
Premium digital video ad views continue to migrate to devices outside of desktops and laptops, according to FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a…
Mobile Media Drive Phone Calls to Businesses But Calls Driven By Offline Sources Last Longer, Seen at higher Quality
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses, according to an Invoca analysis of 32 million phone calls throughout 2014. But are these media referring high-quality calls? Looking at…
Mobile Email CTO Rates 40% Higher For Brands Using Responsive Design
Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014, according to the latest quarterly report from Yesmail. Mobile’s click share was buoyed by a 20% year-over-year increase in click-to-open rates, from 10.3% in Q4 2013…