Coca-Cola is the “most-chosen” fast-moving consumer goods (FMCG) brands in the world for the third year in a row. The soft drink was chosen roughly 5.7 billion times in the 52-week period between October 2013 and October 2014, according to…
Category: Brands
2015’s Most Reputable Companies
The BMW Group is this year’s most reputable company, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process according to the Reputation Group’s…
2015’s Greenest Brands
In honor of the 45th anniversary of Earth Day, Brand Keys recently released a list of the top 50 brands “deemed authentically and resolutely ‘green’ by their own customers.” Some notable brads on the list include: amazon.com; Apple; Coke; Pepsi;…
Two-Thirds of Americans Agree: Brands Must Be Environmentally Responsible
Two-thirds of U.S. consumers (aged 15 and older) agree that brands must be environmentally responsible, but that level of agreement is trumped by several other countries tracked in a recently-released GfK survey. In fact, an average of 76% of respondents…
Loyalty Program Members Modifying Shopping Habits to Maximize Benefits
Seven in 10 U.S. loyalty program members agree that they modify when and where they make purchases in order to maximize the benefits they receive, and 64% modify the brands they purchase in order to maximize their benefits, according to…
The 10 Brands With Biggest Challenge to Meet Customer Expectations
Hillary Clinton might love her BlackBerry, but most consumers find the brand fails to meet their expectations. That’s the finding by Brand Keys which revealed the brands measuring up best against their respective category ideals, with brands such as Apple…
Customers Prioritize Service Over Price and Brand, CMOs Say
Chief marketing officers (CMOs) narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of…
Luxury. Which Brands Spring to Mind?
Higher-income (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Schulman Research Center. However, not all generations…
Wegmans Unseats Amazon to Claim Top Corporate Reputation
Rochester, NY-based grocer, Wegmans Food Markets, only has 85 stores and one-tenth of Amazon’s revenues. But it has edged past the online retailer to reach the top spot for corporate reputation among the 100 most visible companies, according to the…
…But Among Millennials, Netflix is No. 1
While amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials; according to YouGov’s, the online pollster, segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population…