Category: Brands

2015’s Greenest Brands

In honor of the 45th anniversary of Earth Day, Brand Keys recently released a list of the top 50 brands “deemed authentically and resolutely ‘green’ by their own customers.” Some notable brads on the list include: amazon.com; Apple; Coke; Pepsi;…

Luxury. Which Brands Spring to Mind?

Higher-income (those with household income of at least $75,000) aged 18-68 tend to associate the word “luxury” with descriptive adjectives such as “expensive,” “quality,” and “high-end,” according to a new brief from the Schulman Research Center. However, not all generations…