The vast majority of women (95%) plan to go online during the summer for a variety of purposes, according to Unicast. They will:
• Connect with friends and family (76%);
• Keep up with the news (67%);
• Shop for sales and/or compare prices (64%);
• Entertain themselves (59%);
• Look up entertainment options (such as movies, local events, or sports matches) (48%);
• Research travel plans and vacations (43%);
• Search for jobs (32%);
• Follow sports teams or competitions (20%).
Women with children are more active online in all of the above categories. The ages of their children also affect their propensity to do certain activities online. Those with teenage children are more likely to look up entertainment options (65%) than are those with children aged 12 and under (58%). They are also more likely to follow sports teams online (31% vs. 19%). Moms with children aged 12 and under are more likely than women with older children to watch TV or movies online (57% vs. 53%) and to look for jobs online (36% vs. 32%). [Women, Online]
Source: “What Women Want From The Web,” Unicast, Bryan Hjelm, VP Marketing, 200 W. Cesar Chavez, #201, Austin, TX 78701; 512-469-5900; bryan.hjelm@unicast.com; www.unicast.com. Price: Available online at no charge.
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