Although the average child under age 18 receives a weekly allowance of $5-$10, the amount varies significantly depending on the age of the parent, according to a Youth Markets Alert survey conducted by Invoke Solutions.
Younger and older parents are the most stingy with allowance, while those ages 25-54 are the most generous.
Sources: “Weekly Allowance Survey,” EPM Communications, Larissa Faw, Editor, 160 Mercer St., New York, NY 10012; 212-941-1633, x16; lfaw@epmcom.com; www.epmcom.com.
Invoke Solutions, Ankit Chandra, Client Research Team, 375 Totten Pond Rd., #400, Waltham, MA 02451; 781-810-2733; ankit.chandra@invoke.com; www.invoke.com.
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