Factoids 01-06-12

Half of consumers who are interested in vacation rentals say children have a significant influence on their choice of destination. (MGMY Global; phone: 212-219-7650)

More than three quarters of female smartphone owners (76%) play games on their phones, compared to 66% of male smartphone owners. (Compete; phone: 617-933-5600)

More than half (55%) of American adults under age 65 believe there will be a nuclear attack somewhere in the world during their lifetimes. (60 Minutes/Vanity Fair; phone: 212-286-8180)

Men spend an average of four hours and 36 minutes researching car purchases. (Men’s Health magazine; phone: 212-808-1429)

Facebook users over age 50 are 30% more likely than younger users to click on ads on the social network. (SocialCode; phone: 202-261-2847)

Nearly a quarter of NFL fans (22%) say the Green Bay Packers are their favorite team; the same proportion (22%) say the Dallas Cowboys are their least favorite team. (Public Policy Polling; phone: 888-621-6988)

More than six in 10 moms (63%) say product reviews by bloggers influence their purchase decisions. (Fleishman-Hillard; phone: 314-982-1700)

Fewer than half of U.S. homeowners (44%) believe their homes are worth more than the amount they currently owe on their mortgages. (Rasmussen Reports; phone: 732-776-9777)

More than six in 10 Asian Americans ages 18-24 (62%) are enrolled in college. (Pew Hispanic Center; phone: 202-419-3600)

One fifth of Americans (20%) have not had enough money to buy food for themselves/their families at some time(s) during the past 12 months. (Gallup; phone: 202-715-3030)

More laptops are reported stolen at LAX than at any other U.S. airport. (Ponemon Institute; phone: 231-938-9900)

More than six in 10 Americans (63%) who read magazines in digital format only are men. (GfK MRI; phone: 212-884-9204)

More than one in 10 U.S. households (13%) own eReaders. (Consumer Electronics Association; phone: 703-907-7600)

Almost two in 10 Americans ages 13 and older (18%) are interested in buying eReaders in the next six months. (Nielsen; phone: 646-654-5000)

Visitors to newspaper websites are 48% more likely than online adults overall to have post-graduate degrees. (Scarborough Research; phone: 646-654-8400)

More men (54%) than women (37%) work during their summer vacations. (Harris Interactive; phone: 212-539-9600)

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