Americans with college degrees or more education are twice as likely as adults overall to donate money to arts or cultural organizations, according to Scarborough Research data provided specially to Research Alert. They’re also 72% more likely to give to social/welfare organizations, 32% more likely to give to medical causes, 16% more likely to give to religious groups, and 35% more likely to do volunteer work.
Almost a third (32%) of those who donate to any organizations have at least a college degree. More than half (54%) of those who donate to arts organizations have college degrees or higher.
Households that donate to arts/cultural organizations have the highest average annual incomes among philanthropic households: $104,000, compared to $92,000 among households that donate to social/welfare groups, $84,000 among those that donate to medical groups, and $76,000 among those that donate to religious groups.
Women are more likely than men to volunteer their time (30% of women do, vs. 24% of men), while women and men are about equally likely to donate money (57% of women and 55% of men).
Non-Hispanic Whites and Asians are more likely than Blacks and Hispanics to either donate money or volunteer their time.
Source: Scarborough Research, Haley Dercher, Marketing & PR Manager, 770 Broadway, New York, NY 10003; 646–654–8426; hdercher@scarborough.com; www.scarborough.com. Price: Contact for information.
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