Almost four in 10 smartphone owners (38%) have used their devices to make purchases at least once, according to comScore. Among those who made purchases on their phones in September, 56% made them from home, 42% from work, 42% from locations such as parks or restaurants, 37% while in transit, and 36% from retail stores.
Source: “comScore Mobile Retail Advisor,” December 2011, comScore, Mark Donovan, SVP Mobile, 11950 Democracy Dr., #600, Reston, VA 20190; 703-438-2000; www.comscore.com. Price: Contact for information.
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