Millennials are less likely than those from older generations to feel comfortable eating a meal alone (45% vs. 54%), according to the Hartman Group. This shift in behavior is notable because of the trickle-down effect that is already apparent among teens. Teens travel and eat in packs.
Millennial men (60%) and women (61%) are equally likely to say they enjoy cooking. Millennials tend to make spur-of-the moment food decisions and have less well-stocked pantries than members of other generations.
Millennials read product labels to check calories and sugar content, but not to assess overall nutritional value. They often make food choices based on “gut feelings” about the healthfulness of the product. Many Millennials personalize frozen and prepackaged foods by adding additional seasonings and fresh ingredients.
Millennials are nearly twice as likely as Gen Xers and Baby Boomers to have consumed energy drinks within the past month (29% vs. 15%).
Source: The Hartman Group, Blaine Becker, Marketing & Communications, 1621 114th Ave. SE, #105, Bellevue, WA 98004; 425-452-0818, x124; blaine@hartman-group.com; www.hartman-group.com.
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