Boys ages 9-12 say their preferred leisure activity is playing their favorite video game, while their female peers’ favorite activity is spending time with a best friend, according to Ipsos MediaCT.
Tween girls are more than twice as likely as tween boys to choose reading a book or listening to the radio as favorite activities.
Source: Ipsos OTX, Donna Sabino, SVP Kids and Family Insights, 275 Seventh Ave., New York, NY 10001; 212-524-8242; donna.sabino@ipsos.com; www.ipsos.com.
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