SeaWorld Parks & Entertainment introduces MySeaWorld.com, a portal aimed at parents.
Visitors can download both free and paid digital games, smartphone accessories, and educational movies. An alliance with Ruckus Media Group offers three educational interactive digital storybooks.
Mattel and SeaWorld are selling “Barbie I Can Be: A SeaWorld Trainer” doll and an agreement with Office Max offers SeaWorld-themed journals.
Source: SeaWorld Parks & Entertainment, Deana Duffek, Licensing Director, 9205 South Park Center Loop, #400, Orlando, FL 32819; 949-395-6460; deana.duffek@seaworld.com; www.seaworld.com.
Ruckus Media Group, Lynn Smith, Director Business Development, 372 Danbury Rd., Wilton, CT 06897; 203-939-1409; lynn@ruckusmediagroup.com; www.ruckusmediagroup.com.
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