- Fewer than half of consumers (46%) believe that retail brands use the customer feedback they receive to improve the shopping experience. (Empathica; phone: 905-542-9001)
- More than seven in 10 Americans who like their jobs (73%) feel well-rested on Mondays. (Gallup; phone: 202-715-3030)
- More than half of Americans (57%) say they used to eat out regularly, but now they consider it a luxury. (Harris Interactive; phone: 585-272-8400)
- Consumers are expected to spend $20 billion in mobile purchases through eBay and PayPal in 2012. (eBay; phone: 408-376-7400)
- Three in 10 U.S. men (30%) express their personalities through colorful socks. (Askmen.com; phone: 415-896-3700)
- Fewer than half of working Americans (43%) say that if their employers were to look at their social media profiles, they wouldn’t find anything “incriminating.” (Ipsos; phone: 212-265-3200)
- Some 15% of Pinterest users do not use any other social media. (Compete; phone: 617-933-5600)
- Magazines with accounts on Pinterest have an average of 10,000 followers. (L2 Think Tank; phone: 212-388-1355)
- Almost half of consumers (48%) who use social network logins instead of registering on websites log in with Facebook accounts. (Janrain; phone: 971-255-1581)
- Almost half of traditional mobile phone owners (48%) who bought new phones in April 2012 switched to smartphones. (comScore; phone: 206-268-6310)
- Four in 10 mobile gamers (41%) play while watching television. (PopCap Games; phone: 206-256-4200)
- Consumers spend an average of 3.4 days shopping for an item of clothing, up from 0.5 days in 2002. (Webloyalty; phone: 203-956-1000)
- Some 8% of teens use video chat at least once a day. (Common Sense Media; phone: 415-553-6753)
- More than a quarter of Americans (27%) plan to watch the Olympics on smartphones. (TechBargains; phone: 510-250-5308)
- Six in 10 Americans (64%) say they have sex at least once a week. (The Sex Habits of Americans, Skyhorse Publishing; phone: 212-643-6816)
- A quarter of Americans with home broadband access (25%) watch video on mobile phones at least weekly. (Parks Associates; phone: 972-490-1113)
- Half of U.S. women (50%) and 38% of men cite television as the medium they trust most for news and information. (Triton Digital; phone: 818-528-8860)
- Only 13% of online adults feel it’s acceptable for companies to track their online activities in order to personalize their web browsing experience. (Crowd Science; phone: 650-625-9722)
- Eight in 10 Baby Boomers (80%) have accounts on at least one social media site. (IBM Global Business Services; phone: 914-499-1900)
- More than four in 10 U.S. adults (42%) admit to having cheated on a test or exam at least once while they were in school. (Rasmussen Reports; phone: 732-776-9777)
- More than half of U.S. men (57%) and 36% of women think prostitution should be legal. (Vanity Fair; phone: 212-286-2860) Some 14% of Americans have visited a circus in the past year. (Lab 42; phone: 312-685-1242)
- On a typical evening, 11 million U.S. households use recipes to cook dinner. (The NPD Group; phone: 516-625-0700)
Marketing Facts
- Consumers respond to 1.3% of the direct mail letters they receive. (Direct Marketing Association; phone: 212-302-6714)
- Fewer than a third of mobile consumers (31%) who have scanned QR codes say it’s usually or always worthwhile to do so. (Russell Herder; phone: 612-455-2360)
- Consumers are most likely to open marketing emails on Sunday. (Mailer Mailer; phone: 301-825-5658)
- Only one in three adults (33%) who know about Facebook’s use of personal data for targeted ads are comfortable with it. (Placecast; phone: 415-501-9759)
© Copyright 2012, EPM Communications, Inc. May not be reproduced without written consent of publisher.