Black Americans who listen to Internet radio are more likely than other listeners to listen via smartphone, tablet, or in-car devices, according to TargetSpot.
Compared to a year ago, 41% are spending more time listening to Internet radio via computer, 34% are spending more time listening via smartphone, and 27% are spending more time listening via tablet (among owners of the devices). While at home, 80% of Black Internet radio listeners listen on computers, 68% listen on tablets, and 40% listen on smartphones. More than half of Black Internet radio listeners shop (55%) or do product research (54%) while listening.
Source: “TargetSpot Digital Audio Benchmark and Trend Study 2012: African?American Insights,” TargetSpot, Amy Becker, VP Marketing, 149 Fifth Ave., 10th Fl., New York, NY 10010; 212-631-0500, x77; partner_inquiries@targetspot.com; www.targetspot.com. Price: Available online at no charge.
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