Gen Y adults (ages 18-35) prefer to get their news online, while adults over 35 prefer to get news via television, according to Harris Interactive. Only one in 10 U.S. adults (10%) prefer to get news via print media.
More than three in 10 Gen Y adults (31%) say they’re not really interested in the news, compared to 23% of Gen Xers and 10% of Boomers.
More than a third of all Americans (34%) say they typically just read news headlines, plus one or two full stories. A quarter (25%) skim full articles, and 19% say they read every word in every article. Those who prefer to get news in print are more likely to read every word (32% do so).
More than half of Americans (54%) are drawn to news stories that have catchy headlines, while 44% are attracted to those that include interesting photos. Four in 10 (43%) are attracted to articles that include interesting data or research, and 28% are interested in stories that include infographics (multiple responses allowed). Women are more likely than men to favor stories with catchy headlines (58% vs. 50%), while men are more likely than women to be drawn to those containing research (47% vs. 40%).
Source: Harris Poll, August 2012, Lawrence Shannon-Missal, Research Manager, Harris Interactive, 902 Broadway, 6th Fl., New York, NY 10010; 877-919-4765; info@harrisinteractive.com; www.harrisinteractive.com.
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