12/7/12
A third of online Americans would be willing to pay a “reasonable fee” in order to watch online content without advertisements, according to Ipsos OTX. Men are more likely than women to be willing to pay for ad-free content.
Source: Ipsos OTX, Jill Wiltfong, SVP Marketing, 10567 Jefferson Blvd., Culver City, CA 90232; 310-736-3440; jill.wiltfong@ipsos.com; www.ipsos.com. Price: Contact for information.
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