1/1/13
Teen retailer Hot Topic is introducing Blackheart, a new brand selling dark sexy lingerie, sleepwear, loungewear, rocker apparel and accessories. Hot Topic’s Lisa Harper says there is a void in the marketplace for lingerie that speaks to Hot Topic’s core shopper, who tend to avoid pink, frills, and “angel” bras.
Blackheart merchandise is largely gothic-inspired; the majority of products are black and dark red, and there’s a heavy dose of skulls and bones. Merchandise also features several licensed properties, including Marilyn Monroe, the Ramones, Hello Kitty, and Bob Marley.
The retailer has launched BlackheartLingerie.com and opened its first five of a planned 30 stores.
Source: Hot Topic, Lisa Harper, CEO, 18305 E. San Jose Ave., City of Industry, CA 91748; 626-839-4681; lharper@hottopic.com; www.hottopic.com.
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