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More than one in two women military veterans (55%) say their leadership experience in the military inspired them to start their own businesses, according to Capital One Financial and non-profit Count Me In for Women’s Economic Independence. Nearly half of U.S. women veteran business owners (46%) say their business endeavors helped them transition to civilian life.
Yet these women acknowledge the challenges of being their own bosses. Nearly half (46%) do not have business plans in place for the next one to two years, 19% have issues managing finances and cash flow, 15% struggle with developing marketing strategies, and 14% lack a clear strategy for growth.
More than one in four (28%) say their greatest need is to learn how to secure new customers, while 24% need guidance in gaining access to capital.
Sources: Capital One Financial Corp., Shelley Solheim, 275 Broadhollow Rd., Melville, NY 11747; 917-589-6203; shelley.solheim@capitalone.com; www.capitalone.com.
Count Me In for Women’s Economic Independence, Heather Mangrum, 240 Central Park S., #7GH, New York, NY 10019; 212-245-1245, x201; hmangrum@countmein.org; www.countmein.org.
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