1/1/13
Women are more likely to own a Blackberry smartphone (44%) than an Android smartphone (35%) or iPhone (39%), according to the Donald W. Reynolds Journalism Institute. Some of these women own more than one device. Among female users of large-sized media tablets, 37% use iPads, 19% use Android tablets, and 56% use other brands. Among women who use small media tablets, more than half (57%) use Kindle Fire, while 50% use Nook, and 29% use other brands.
Women who use mobile media devices are more likely than women who do not use these devices to trust the mainstream media. Trust in media is highest among those ages 18-34.
Source: Donald W. Reynolds Journalism Institute, University of Missouri, Roger Fidler, Program Director, Digital Publishing, Administrative Offices, #300, Columbia, MO 65211; 573-884-9121; fidlerr@rjionline.org; www.rjionline.org.
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