2/1/2013
Most college students, regardless of whether they live at home with their parents or in a dorm room, have cable (98% and 96%, respectively), according to Nielsen.
However, college students leave many of their media services behind when they leave home. Two in three (66%) have DVR services at their primary residences, but only 9% have DVR services in their dorms. Similarly, 58% of students have premium cable channels at home, while only 31% receive HBO or Showtime in their dorms.
Source: Nielsen, Elizabeth Luke, Communications Analyst, Mobile, 770 Broadway, New York, NY 10003; 646-654-5000; elizabeth.luke@nielsen.com; www.nielsen.com.
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