2/1/13
American women are more likely than Canadian women to cut costs by using coupons regularly when shopping (68% vs. 55%), according to WSL Strategic Retail. U.S. women shoppers are also more likely than Canadian shoppers to search the Internet for promotions (61% vs. 50%) and to pick up circulars in stores (71% vs. 57%). Canadian shoppers expect to find good values in regular pricing, whereas U.S. women shoppers expect sales and discounts to be part of the shopping experience.
Three in four U.S. women (75%) shop online, compared to 50% of Canadian women. Half of American women shoppers visit retailer and manufacturer websites, compared to 31% of Canadian women shoppers. U.S. women with smartphones are also twice as likely as Canadian women with smartphones to download apps (50% vs. 26%).
Source: WSL Strategic Retail, Wendy Liebmann, President, 307 Seventh Ave., #1206, New York, NY 10001; 212-924-7780; wliebmann@wslstrategicretail.com; www.wslstrategicretail.com.
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