5/1/2013
DreamWorks Animation has acquired the intellectual property rights for the Troll franchise from Dam Things of Denmark. The dolls with the brightly colored hair have regularly ebbed and flowed in popularity since their introduction in the 1960s.
Under the deal, DreamWorks is the exclusive worldwide licensor of the merchandise rights for the classic dolls, with the exception of Scandinavia. Plans for the brand’s relaunch include both digital and consumer products.
SOURCES: DreamWorks Animation, Shawn Dennis, Brand Development, 1000 Flower St., Glendale, CA 91201; 818-615-5000; shawn.dennis@dreamworks.com; www.dreamworks.com.
Dam Things, Calle Ostergaard, CEO, Drovten 46, DK-9440, Aabybro, Denmark, +45-98-27-7200; infor@damthings.dk; www.damthings.dk.
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