The number of American households with television service will increase 0.87% to reach 115.9 million for the Fall 2010-Spring 2011 viewing season, estimates Nielsen Company. |image1|Some 32.2 million TV households belong to emerging major
Saving And Spending: Hispanics Monitor Both To Stay On Budget
Nearly all Hispanics (95%) are saving money in 2010, according to Coinstar. Most (71%) put money into savings accounts, and 55% accumulate change in a piggy bank or other cont
Hispanics Are Price Sensitive, But Many Are Also Brand Loyal
Fewer Hispanics (42% in 2010 vs. 50% in 2009) expect to maintain the same level of grocery shopping in the future compared to their current shopping levels, according to M/A/R/C R
Dads Talk To Other Dads For ‘Guy’ Purchases And Parenting Advice
Dads are most likely to turn to their spouse or partner (88%) for advice on purchases for the family, followed by their own parents (51%), according to Dad Central Consulting.
Lucrative Late Night Advertising Reaches Key Demographics
While it may be true that fewer people use media in the late night hours, those who do can be a lucrative — and inexpensive — audience for advertisers, finds The Media
Fantasy Sports Players Get Stats, Manage Teams On Mobile Devices
Fantasy sports players are turning to mobile devices to support their hobby, finds the Fantasy Sports Trade Association. More than four in 10 (43%) have used a mobile device to ge