Although children may be the end user for toys, these products are primarily purchased by mom, and she is typically searching for the best quality at the lowest price, according to marketi
How Teens Learn To Drive
Teens learn how to drive by practicing an average 3.21 days and 1.60 hours each week, according to the AAA Foundation for Traffic Safety. Some 40% of the practice happens du
College Kids Have 200-500 “Friends” But Rarely See Them Live
The largest number of college students (32%) have between 200-499 friends on their most frequently used social networking site, while 26% have between 500-999 friends, according to an AP/MTV p
Three In 10 Young Adults Avoid All News
Three in 10 18-24-year-olds (31%) consumed no news yesterday, compared to 17% of older adults, according to Pew’s People & The Press report. Those who did consume news primarily receiv
Millennials Are Highly Engaged With Brands
Eight in 10 U.S. Millennials (80%) say once they find a company or product they enjoy, they will continue purchasing it, according to Edelman and StrategyOne. Two in three (64%) will share mor
Just Call Millennials The Digital Generation
Millennials cite the digital divide as the top issue that separates them from previous generations over being green, informed, or global, according to Euro RSCG’s survey of those living