Women who follow fashion trends closely (“Fashionistas”) are more likely than other women (“Commonistas”) to be influenced by friends’ recommendations about clothin
Factoids 02-18-11
• Teens are most likely to name people they know as role models. When asked whom they
People Are Keeping Cars Longer
Americans are keeping their cars longer than they used to, according to The NPD Group. More than half (52%) plan to keep their cars for five years or more. The majority expect their vehicl
Handwashing Is On The Rise
More than eight in 10 adults (85%) washed their hands after using public restrooms in 2010, up from 77% in 2007, and the highest proportion ever observed, according to the American Cleanin
Women Are Focusing On Wellness
Women are responding to their lingering doubts about the economy by focusing on self-care, and it seems to be improving their mood, finds Saatchi & Saatchi. Although 92% of women say t
Men Use Internet For News, Social Activities, And Shopping
Men’s top online activities are keeping up with news, connecting with friends and family, and shopping, according to Unicast. More than half also play games and listen to music online.