Some 56% of U.S. households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device (such as Roku or Apple TV), continuing a climb from 49%…
Media Consumption Trends, 2010-2017
TV still dominated worldwide global media consumption last year with consumers spending an average of 183.9 minutes per day, 68% higher than the time they spent on the internet (109.5 minutes/day). TV is expected to still account for more than…
Not All City People: Millennials Just as Likely to Identify as “Suburbanites”
Some 37% of Millennials (aged 19-36 at the time of the survey) identify as “city people,” while 36% consider themselves “suburbanites,” according to an Urban Land Institute survey. In fact, white respondents were more likely to consider themselves “suburbanites” (37%)…
Majority of U.S. Smartphone Owners Say They’ve Used A Mobile Payment Service
Some 91% of U.S. adult smartphone owners have heard of a mobile payment service such as PayPal (85%), Google Wallet (51%) and Apple Pay (45%), and of those almost six in 10 currently use at least one, according to recent…
One-Quarter of Premium Video Ad Views Occurred on Mobile Devices in Q1
Premium digital video ad views continue to migrate to devices outside of desktops and laptops, according to FreeWheel’s latest quarterly report, with strong growth in particular coming from smartphones, which accounted for 17% of overall views, more than double a…
Out-of-Home Media Touted For Ability to Reach Consumers Prior to Mobile Activities
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, according to the Outdoor Advertising Association of America (OAAA)…