9/1/13
Parents are less likely than nonparents to cite broken doors, dim lighting, graffiti, or water on the floor as contributors to a dirty restroom, according to Cintas. Nonparents are more likely than parents to say a lack of toilet paper (71%
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Who Writes Online Reviews?
9/1/13
Some 5% of online product reviews are written by customers that never purchased the item, according to MIT researchers. These reviews are significantly more negative than the 95% of reviews written by customers who purchased the items.
Women From Inside the Minds of Men
9/1/13
Men say the ultimate male status symbol is a family (44%), a high-profile career (32%), beautiful wife (13%), beautiful house (6%), or beautiful car (4%), according to AskMen.
Almost two in three men (62%) say their significant othe
Online Shoppers Aren’t Diving Deep Into Research Before Making Internet Purchases
9/1/13
The largest number of online shoppers visit one website before making an online purchase, according to Toluna’s Adroit Digital. Almost one in four (22%) conduct research by visiting two sites, and 28% visit more than three.
Online s
College Students Wield $404 Billion In Spending Power
9/1/2013
College students control $404 billion in total spending, including $117 billion in discretionary purchases and $287 billion in nondiscretionary purchases, such as tuition and room and board, according to marketing agency re:fuel.
Family Technology Usage and Ownership: How Parents Use Technology When Raising Children
9/1/2013
Parents use a multitude of tricks to keep children occupied, whether it’s turning on the TV so mom can make dinner or handing a child a smartphone while waiting in line. Although technology is increasingly a preferred distraction for pare
Students Seek Movie-Themed Merchandise For School
9/1/2013
Almost one in four high school students (22%) want to purchase cartoon character-themed back-to-school merchandise this year, according to Walgreens. The majority of students in grades K-5 (57%) and 50% of middle school students want to p
Skincare Buyers Are Web-Savvy, Social Media Mavens
9/1/13
Those who regularly purchase skincare suntan lotion are more influenced by Internet ads than the average consumer (29% vs. 19%), according to the Interactive Advertising Bureau.
Digital ads inspire one in three skincare buyers to se
College Kids Want Customizable Meals
9/1/2013
Almost seven in 10 college students (69%) purchase food and beverages from on-campus food service facilities at least once a week, according to Technomic. Nonetheless, only 35% of college students are satisfied with their school’s dining
Women Suffer More Than Men From Sleep Disorders
9/1/13
Women are more likely than men to suffer from lack of sleep or sleep disorders (88% vs. 78%), according to biotechnology company Targeted Medical Pharma. Women are also more likely than men to say anxiety and stress are the leading reasons