8/1/2013
In-game spending for virtual goods on tablet devices generates $914 million per year, according to mobile game developer PlayFirst and Frank N. Magid Associates. In-game virtual good spending on smartphones generates $341 million per year
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Parents Blind to Their Kids’ Size
8/1/2013
While nearly one in three children (32%) are considered overweight or obese, according to their parents, only 15% of children should be classified as overweight, according to the Robert Wood Johnson Foundation and the Harvard School of Pu
Women Can’t Live Without Their Caffeine, Smartphone
8/1/13
Caffeine (34%) and a smartphone/tablet (34%) are more important to women than alcohol (20%) and sex (5%), when asked about what item they are least willing to give up for a week, according to the Sachs Media Group.
Alcohol and sex a
Kid TV Viewing Habits Mirrors Parents
8/1/2013
The amount of time parents spend watching TV is strongly associated with the amount of time children spend watching TV, according to research by Pennsylvania’s Annenberg Public Policy Center. Parents, on average, watch four hours of TV pe
Economy Is Impacting Back-to-School Spending
8/1/2013
More than three in four families (77%) with children in grades K-12 say the economy is having an impact on their back-to-school spending plans, according to the National Retail Federation and BIGinsight. Last year, families with children
Technology Impacts Kid’s Toy Play Patterns in a Multitude of Ways
8/1/2013
It is the best of times and the worst of times for toy makers. Families continue to spend millions on toys and games each year, helping to establish new multimillion-dollar evergreen properties, whose newest members include Jake and the N
Mattel Hopes Tween Girls Will Live Happily Ever After
8/1/2013
Mattel is spending $10 million to $20 million to launch Ever After High, a new franchise based on fairy-tale legends targeting girls ages 6-14. “We know that [tween girls] want to be empowered, but they want to make their own choices abou
The Value of a Facebook Fan Equals $174.17
8/1/2013
The average value of a Facebook fan is $174.17 in 2013, up from $136.38 in 2010, according to market research firm Syncapse. The factors that calculate a fan’s worth include how much he or she spends on the brand, loyalty, propensity to r
Tween Girls Fret Over Not Fitting In
8/1/2013
Although most tween girls aren’t worried about heading back to the classroom, among girls that are concerned, they fret over not fitting in, according to FPgirl Market Insights.
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SOURCE: FPgirl Market Insights, FPg
Acne Appears at Age 12
8/1/2013
The average age when children first get acne is 12, according to pharmaceutical company Galderma Laboratories. However, 27% of moms say their children first started having acne at ages 9-11.
Most moms (52%) whose kids haven’t had