8/1/13
Almost two in 10 brides (18%) say they don’t trust their grooms to make any wedding planning decisions without their input, according to David’s Bridal. In fact, 41% don’t even trust their grooms to pick out their own tuxedo.
Brides
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
Wedding Guests Embrace Twitter
8/1/13
Seven in 10 wedding guests with Twitter accounts (70%) have tweeted about the wedding while in attendance, according to stationery company Wedding Paper Divas. One in two have “checked in” using Facebook or Foursquare.
The average g
Generational Differences: Millennial Moms Want to Be Friends, Gen Xers Want to Be Boss
8/1/13
At first glance, all moms share similar values. They want what is best for their children and to create lasting memories for them. Moms make sacrifices for their children and consider them more important than anyone else.
Yet, a dif
Red Pictures Are More Likely to Be ‘Pinned’ on Pinterest
7/1/13
Some 58% of Pinterest users are women, according to various statistics, and new research finds that Pinterest users have particular preferences in the images they repost, according to Curalate.
The most repinned images are rich in d
Women Check With Mom Before Making Major Decisions
7/1/13
One in three women (35%) describe themselves as being good at making decisions, according to Women’s Health magazine. Two in three (67%) believe they make better decisions under pressure. Also:
- Three in four “sleep
Shoppers Embrace Loyalty Programs
7/1/13
Nearly six in 10 grocery shoppers (58%) always use their shopper loyalty cards when shopping, up from 47% who did so in 2011, according to Deloitte. More than one in three (39%) have more than three cards from different grocery stores, up 1
FTC to Host ‘Internet of Things’ Seminar
7/1/2013
The Federal Trade Commission is holding a public workshop on Nov. 21, 2013, in Washington, D.C., to address concerns over the “Internet of Things.” The seminar will discuss data privacy implications, particularly regarding children and th
Smart Female Shoppers Like to Brag About Good Deals
7/1/13
Nine in 10 women ages 21-59 with children under age 18 living in households earning more than $35,000 a year-107 million in the U.S.-consider themselves smart shoppers, according to Time Inc.’s All You magazine. Nearly nine in 10 (88%) say
Online Shoppers Will Wait Seven Days for Package
7/1/13
Retail e-commerce reached $186 billion in 2012, accounting for 10% of all discretionary spending, according to UPS. The in-depth survey of online shoppers finds:
- Retailers need to communicate clear expectations on package de
The Rise of Men: How Marketing to Men Is Changing How to Market to Women
7/1/13
Marketers have long used gender as a way to reach consumers. Financial services, automobiles, and insurance primarily targeted men, while domestic-related manufacturers, such as food, beverages, and cleaning brands, concentrated on reaching