5/1/2013
Teens ages 12-17 in the U.S., Poland, Germany, and the U.K. express more favorable attitudes toward traditional and print advertisements than they do to digital ads, according to Research Now and K&A Brand Research. Half of American,
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
E-Book Publisher Brings Bilingual Books to New Mexico Public Library
5/1/2013
E-book publisher TheWriteDeal has aligned with the New Mexico Department of Public Education to introduce a series of free bilingual children’s books. Each title teaches about New Mexico’s Native American and Hispanic culture and is written
Teens, Young Adults Increasingly Turn to Other Options to View TV Shows
5/1/2013
The percentage of teens and young adults ages 14-23 who watch TV shows via tablet devices has grown from 2% in 2011 to 20% in 2012, according to Deloitte. These young viewers turn to a multitude of platforms to watch shows, though the mos
Affluent Teens Plan to Spend More on Spring Apparel
5/1/2013
One in two affluent teens expect to spend more on fashion and brand merchandise in spring 2013 than they did last year, according to Piper Jaffray. Key teen spring fashion trends include a declining demand for fast fashion, stability among a
Women Enjoy Cooking and Think They Are Like Rachael Ray
5/1/13
Seven in 10 Americans (71%) think they have good or excellent cooking skills, according to Sullivan, Higdon & Sink. Eight in 10 moms (82%) and 78% of women overall enjoy cooking.
The majority of moms (74%) also want to cook more often
Kool-Aid Brings Back Iconic Spokesman
5/1/2013
Kraft is launching “Smile. It’s Kool-Aid,” a multifaceted marketing campaign to revive the Kool-Aid brand and promote its new liquid drink mix product line.
The iconic Kool-Aid man, originally introduced in 1954, has been upgraded
Debate Goes on in Battle Over Stay-at-Home Versus Working Mom
5/1/13
Women’s opinions over whether stay-at-home or working moms are better mothers depends not so much on their own employment status as on whether their mother held jobs during their childhood, according to More magazine.
Nonet
Spring Is Peak Time for Health and Wellness Businesses to Reach Women
5/1/13
You’d think that health- and wellness-oriented businesses must see a spike in sales at the beginning of each year due to New Year’s resolutions. After all, nearly half (45%) of Americans make resolutions, according to the University of Scranto
Women Love Their Shoes
5/1/13
Seven in 10 women (70%) own more than 10 pairs of shoes, according to Glamour magazine. Yet, 57% only regularly wear one to three pairs each week, 38% wear between four and six, 4% wear between seven and nine, and 1% wear more than ni
Households With Teens Are Most Likely to Own Tablets
5/1/2013
More than one in four households with teens ages 12-17 own a tablet device, compared to 20% of tablet owners in households with those ages 18-24 and 24% tablet ownership in households with those ages 25-34, according to Nielsen.
Converse