5/1/13
Vendor problems are the most frequent cause of wedding-day mishaps based on couples who file insurance claims, according to the Travelers Companies. Nearly one in four (24%) insurance claims related to weddings result from vendor problems, whi
5/1/13
Shoppers are just as likely to visit a website for a drugstore as they are for a grocery retailer, according to The Integer Group and M/A/R/C Research. Grocery shoppers are more likely than club or mass market shoppers to sign up for offers on
5/1/2013
Kraft is launching “Smile. It’s Kool-Aid,” a multifaceted marketing campaign to revive the Kool-Aid brand and promote its new liquid drink mix product line.
The iconic Kool-Aid man, originally introduced in 1954, has been upgraded
5/1/2013
Predicting the next Angry Birds hasn’t been easy. Many apps have tried to mimic Rovio’s success as a merchandise powerhouse, and none of them has yet come close to Angry Birds‘ retail and sales dominance. But panelists a
5/1/2013
The percentage of teens and young adults ages 14-23 who watch TV shows via tablet devices has grown from 2% in 2011 to 20% in 2012, according to Deloitte. These young viewers turn to a multitude of platforms to watch shows, though the mos
5/1/2013
The American Society for the Prevention of Cruelty to Animals (ASPCA) has signed an agreement with Commonwealth Toy & Novelty to create a line of plush toys and accessories.
The collection will re-create the experience of adopting an
5/1/2013
Teen retailer Rue21, which just opened its 900th store, is focusing on growing its teen boy business in 2013. Currently, 18% of its sales come from its offerings to males. “The [boy] division represents a huge opportunity for us especially i
5/1/2013
One in two affluent teens expect to spend more on fashion and brand merchandise in spring 2013 than they did last year, according to Piper Jaffray. Key teen spring fashion trends include a declining demand for fast fashion, stability among a
5/1/2013
Families expect to spend an average $578 on graduation parties for their high school and college students, down from the $983 they spent on graduates in 2010, according to party planning website GraduationParty.com. The average party takes p
5/1/2013
More than one in four households with teens ages 12-17 own a tablet device, compared to 20% of tablet owners in households with those ages 18-24 and 24% tablet ownership in households with those ages 25-34, according to Nielsen.
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