4/1/13
Three-quarters of women have no specific retirement goals, according to TD Ameritrade. One in four over age 23 (22%) has not started saving for retirement, compared with 13% of men.
Women are more likely than men to anticipate they will be
Author: Joel Whitaker
Joel Whitaker is publisher of Research Alert.
One in Three Women Avoid Kissing Bearded Guys
4/1/13
One in three women have avoided kissing a man because he had facial hair, says Gillette. More than half of women (55%) say kissing a guy with facial hair has irritated or scraped their face. And as a result, 54% avoided further kisses, 36% had
Hispanic Families Shop for Groceries in Groups, With Children
4/1/13
U.S. Hispanic women are more likely than the average U.S. female to go grocery shopping with someone else, according to Acosta. They are nearly twice as likely to shop with their tween (15% vs. 8%) or teen (10% vs. 6%).
Hispanic women also
Most Americans Think Advertising Claims Are Exaggerated
4/1/13
Most Americans think the claims made in advertisements are somewhat (57%) or very (19%) exaggerated, according to Lab42. Only 3% believe claims made in ads are very accurate.
More men than women prefer ads that “relate” to them, while more
Mission Determines Where Shoppers Go
4/1/13
A majority of grocery shoppers (83%) purchase fewer than 15 items, according to the Clorox Co., and shoppers go to different stores depending on their needs. They are most likely to head to the drugstore when seeking food for immediate consump
What Parents Spend on Children’s Lunches and School Supplies, and How They Feel About College Savings
4/1/2013
It takes a lot of money to get children ready for school each year, including the purchase of school supplies, clothing, and whatever else school administrators order parents to purchase.
Yet the amount parents spend on their children fo
Women Flock to Nail Art
4/1/13
Women without children are more likely than moms to use nail art accessories (24% versus 11%), according to Mintel. At the same time, moms are more likely than women without children to use colored nail polish (79% versus 65%) and artificial n
How Teens And Young Adults Measure Up When They Learn Online
3/1/2013
Young women taking college courses online are more likely than men to enroll in distance learning courses, according to SmarterServices, which measures online academics. Ethnic diversity is relatively stable.
Students learn using a varie
Moms Aim for Incrementally Healthier Eating
3/1/13
Mothers are closely aligned with their children on their eating habits, according to the Marketing Store. Two in three feel their children eat mostly healthy foods, and they recognize that junk food is OK on certain occasions.
Nonetheless,
Moms Show Kids Their Real Selves
3/1/13
Eight in 10 mothers (81%) consider themselves an “expert” in at least one mom-centric subject, such as cooking or health, according to McCann Erickson. Nearly nine in 10 (88%) say they like to share interesting ideas or advice about being a pa