9/1/2013
Parents use a multitude of tricks to keep children occupied, whether it’s turning on the TV so mom can make dinner or handing a child a smartphone while waiting in line. Although technology is increasingly a preferred distraction for pare
Category: Uncategorized
Boomer Women Worry Over Thinning Hair
9/1/13
Almost two in three women over age 50 (62%) say haircare brands are not addressing their hair needs in midlife, according to Vibrant Nation. Their top hair concern is thinning hair. And those with thinning hair say “everything they do for t
Leading Surf Brands’ Success Ebbs and Flows on Fickle Teen Fashion Trends
9/1/2013
One year, teens are into board shorts and flip-flips; the next year, they prefer fedoras and velvet. For surf brands whose products are aimed at the sunny ideal lifestyle, these changing tastes often mean boom or bust. Yet, the licensing
Working Moms Are More Wired Than Stay-At-Home Moms
9/1/13
Working moms are 2% more likely than stay-at-home moms to use smartphones, while stay-at-home moms are 20% more likely to use tablet devices than working moms, according to the analytic platform Jumptap network.
Moms use the iPod To
College Students Wield $404 Billion In Spending Power
9/1/2013
College students control $404 billion in total spending, including $117 billion in discretionary purchases and $287 billion in nondiscretionary purchases, such as tuition and room and board, according to marketing agency re:fuel.
Millennials Switch Brand Preferences After Parenthood
9/1/13
There are 10.8 million millennials ages 25-34 with children, according to Barkley ad agency. Two in three (63%) are married, with annual median incomes of $50,000.
Nike, Sony, and the Gap rank as the favorite brands for millennials
College Kids Want Customizable Meals
9/1/2013
Almost seven in 10 college students (69%) purchase food and beverages from on-campus food service facilities at least once a week, according to Technomic. Nonetheless, only 35% of college students are satisfied with their school’s dining
Parents Are Less Picky About Clean Public Restrooms
9/1/13
Parents are less likely than nonparents to cite broken doors, dim lighting, graffiti, or water on the floor as contributors to a dirty restroom, according to Cintas. Nonparents are more likely than parents to say a lack of toilet paper (71%
Students Seek Movie-Themed Merchandise For School
9/1/2013
Almost one in four high school students (22%) want to purchase cartoon character-themed back-to-school merchandise this year, according to Walgreens. The majority of students in grades K-5 (57%) and 50% of middle school students want to p
Who Writes Online Reviews?
9/1/13
Some 5% of online product reviews are written by customers that never purchased the item, according to MIT researchers. These reviews are significantly more negative than the 95% of reviews written by customers who purchased the items.