8/1/2013
More than three in four families (77%) with children in grades K-12 say the economy is having an impact on their back-to-school spending plans, according to the National Retail Federation and BIGinsight. Last year, families with children
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Women Want to Eat With Obama, Lincoln
8/1/13
Barack Obama is the U.S. president women would most like as a dinner date, according to DDB. Abraham Lincoln comes in second, and Bill Clinton, Ronald Reagan, and John F. Kennedy are tied for third.
Michelle Obama is the most admire
Parents Aren’t the Only Ones Paying for Student College Tuition
8/1/2013
One in three U.S. adults (33%) are currently paying or planning to help pay for a child’s higher education, according to TheStreet.com. And 71% of these adults are worried about where they will get this money.
Among those saving f
Women Can’t Live Without Their Caffeine, Smartphone
8/1/13
Caffeine (34%) and a smartphone/tablet (34%) are more important to women than alcohol (20%) and sex (5%), when asked about what item they are least willing to give up for a week, according to the Sachs Media Group.
Alcohol and sex a
Tween Girls Fret Over Not Fitting In
8/1/2013
Although most tween girls aren’t worried about heading back to the classroom, among girls that are concerned, they fret over not fitting in, according to FPgirl Market Insights.
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SOURCE: FPgirl Market Insights, FPg
Women Can’t Live Without Their Caffeine, Smartphone
8/1/13
Caffeine (34%) and a smartphone/tablet (34%) are more important to women than alcohol (20%) and sex (5%), when asked about what item they are least willing to give up for a week, according to the Sachs Media Group.
Alcohol and sex a
Hispanic Women Read Food Labels, Seek Convenience
8/1/13
Four in five Hispanic women read nutrition labels, according to Meredith Hispanic Ventures. One in two regularly purchases organic products and is particularly interested in purchasing products low in fat, high in fiber, and low in sugar.Read more →
Shoppers Willing to Spend for Good Cleaning Products
8/1/13
A majority of shoppers (57%) are willing to pay more for household products that make cleaning faster, and 53% say a product with suitability for a wide range of surfaces is important to them, according to Mintel. Nearly half (46%) think a
Women Go Mobile While Seeking Deals
8/1/13
Women research products either via their desktop (71%) or mobile devices (18%), according to SheSpeaks and the Lippe Taylor marketing agency. Only 6% research products primarily in stores.
Nearly one in two women say they primarily
A Closer Look at How Families Make Toy and Game Purchases
8/1/2013
It’s a common scenario: A mom and child enter a toy store to purchase a present for a classmate’s birthday. While in line, the child throws a temper tantrum and refuses to leave the store without some trinket. And mom reluctantly adds som